The Challenges for marketing. Research is the way for driving companies to the future!
Chaired by:Armando Brescia, Director – Distribuzione Moderna
9:00 – 9:15 Greetings by the President Matteo Lucchi, President – Assirm
9:15 – 9:40 Italian Economic Outlook 2018-2019 Ciro Rapacciuolo, In charge of the Conjuncture analysis and Economic Forecasts area – Confindustria ResearchDepartment
9:45 – 10:00 Retail disruption: scenarios and potential reactions. Physical Retailers: which levers to face on-line challenge and the key role of better knowing the shoppers Alfredo Grasselli, Director – Bain & Co Italy
10:00 – 10:15 Humanizing marketing research: a bright future ahead Cinzia Marchetti, Market&People Insight Director – Barilla
Coffee Break | 10:30 – 11:00
SPEECH by Sponsor | 11:15 – 13:15 | parallel speech of 25 minutes Chaired by: Maurizio Pessato, Vice Chairman Vicar – Assirm Alberto Stracuzzi, Councilor – Assirm
16:00 – 16:20 Information addiction Jon Puleston – Esomar
16:20 – 16:30 Closing Words Guendalina Graffigna,Director – Assirm Training Centre
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