Sponsor interviews



Market researches allow for a unique and direct dialogue with consumers

Nella La Grotteria, Sales Director Italy says that to recognize and execute the most appropriate innovation strategy becomes the fundamental competitive ability

What does it mean for Cint to participate in the Assirm Marketing Research Forum?

Cint is a strategic partner in Italy and globally in online research. This is why we have always chosen to sponsor this unique Italian day dedicated to in-depth meetings on market research. Participating in Assirm Marketing Research Forum is important because the event brings together Research Companies, Research Buyers, Communication and Consulting Agencies. It is even more important this year as Cint celebrates its 20 years and 50 million panelists in more than 80 countries worldwide.

This year’s central issue is the research as an opportunity for companies to grow in terms of business. What is the vision of Cint?

The phases of business development must necessarily take into account the changes and all the strategic solutions must be sought through the launch of new products or services. Cint and its offer together with Market Research is a fundamental resource for guaranteeing development and competitiveness for companies in our country, allowing for direct, real-time dialogue with the consumer, making marketing strategies effective and understanding the needs and needs of the people who buy a specific product. In our post-globalization era, the ability to recognize and execute the