V SLOT

Speech by Sponsor

PARALLEL MEETINGS 14:20 - 14:45

Martedรฌ
30 Oct 2018

Year 2018: why โ€“ among different market research tools - is Social Media Monitoring still rarely used?

For many years now, the web has been the place where we spend a great deal of our time for a variety of reasons. We keep informed, exchange opinions about TV shows or artists, engage in heated political discussions, write and read product reviews, buy things or do our grocery shopping...
Antonio Filoni

Consumer Experience in Pharmacy โ€“ how to assess drivers and consumer decision journey in pharmacy

We are witnessing an increasingly central role of the citizen-consumer in choices related to healthcare. The pharmacy is no longer just a purchase channel but it has become a place where to gain experience and fundamental competencies in the consumerโ€™s empowerment process: the possibility to get in direct contact with the products...
Isabella Cecchini