For many years now, the web has been the place where we spend a great deal of our time for a variety of reasons. We keep informed, exchange opinions about TV shows or artists, engage in heated political discussions, write and read product reviews, buy things or do our grocery shopping...
We are witnessing an increasingly central role of the citizen-consumer in choices related to healthcare. The pharmacy is no longer just a purchase channel but it has become a place where to gain experience and fundamental competencies in the consumer’s empowerment process: the possibility to get in direct contact with the products...
Isabella Cecchini
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