I SLOT

Speech by Sponsor

PARALLEL MEETINGS 11:15 - 11:40

Martedรฌ
30 Oct 2018

โ€˜Homo casalingusโ€™: surprises and curiosities about men dealing with grocery shopping

Market research and marketing have always focused their efforts and investigations, particularly when it comes to grocery shop and consumer goods, on the world of women, and yet, it is plain for all to see that there are more and more men, not just singles, wandering lonely in the aisles of the supermarkets...
Gianrocco Pironti
Luisa Vassanelli

Leverage next-generation U&A combining claimed data with digital behaviour

The fragmentation of traditional retail and media landscapes sees todayโ€™s consumer watching videos, listening to music and shopping online, across an ever-proliferating number of digital platforms. Companies are faced with new challenges to accurately measure the impact of these new platforms...
Tommaso Gandolfo
Marco Gastaut
Giovanna Martinelli