I SLOT

Market research and marketing have always focused their efforts and investigations, particularly when it comes to grocery shop and consumer goods, on the world of women, and yet, it is plain for all to see that there are more and more men, not just singles, wandering lonely in the aisles of the supermarkets...

The fragmentation of traditional retail and media landscapes sees today’s consumer watching videos, listening to music and shopping online, across an ever-proliferating number of digital platforms. Companies are faced with new challenges to accurately measure the impact of these new platforms...