IV SLOT

Speech by Sponsor

PARALLEL MEETINGS 12:45 - 13:10

Martedรฌ
30 Oct 2018

Sales Effectiveness: measuring for growth

Since many years, key players in the Technical Consumer Goods market monitor their performance by comparing their retail sales data - measured by GfK POS Tracking - with the overall market trend. This way, they can understand if a product launch was successful, if their market share...
Sabrina Melinu

Beyond words. Optimization of advertising campaigns between behavioral analysis and neuroscience

Since attention has become a scarce resource, it becomes increasingly important to maximize each contact opportunity by offering the most appropriate content in the most appropriate context. The analysis of consumer behavior through big data and the improvement of content through neuroscience...
Lorenzo Facchinotti