Most companies recognise that to achieve greater ROI on marketing investments, they must get smarter about how they use data. In this framework, research built on quality data is vital helping businesses to grow. Henk Van Riesen – Country Manager, Spain – introduces Research Now’s speech to the Assirm Marketing Research Forum
What does it mean for Research Now SSI to participate in the Assirm Marketing Research Forum?
Assirm Marketing Research Forum is a key event in the Market Research calendar and the theme of this year’s European conference is closely aligned with the work Research Now SSI has been doing recently to help our clients get ahead of the digital disruption sweeping across our industry, to gain meaningful consumer insights which will help them drive their strategies and ultimately to drive business growth.
This year’s central issue is the research as an opportunity for companies to grow in terms of business. What will your speech be about?
Most businesses recognise that to achieve greater ROI on marketing investments, they must get smarter about how they use data. It would be fair to say that the use of data is evolving, and that there is a general awareness that there is room for improvement, both in data quality and application, such as for measuring advertising effectiveness. As companies continue to invest billions in technology to collect and house proprietary data, they need a way to tap into and leverage this investment, as well as enhance it.
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