Conference proceedings

Moderator

Armando Brescia
Director – Distribuzione Moderna

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President overview

Matteo Lucchi
President – Assirm

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Italian Economic Outlook 2018-2019

Ciro Rapacciuolo
In charge of the Conjuncture analysis and Economic Forecasts area – Confindustria Research Department

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Retail disruption: scenarios and potential reactions

Alfredo Grasselli
Director – Bain & Co Italy

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Humanizing marketing research: a bright future ahead

Cinzia Marchetti
Market&People Insight Director – Barilla

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Information addiction

Jon Puleston
Esomar

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Closing words

Guendalina Graffigna
Director – Assirm Training Centre

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“Homo casalingus”: surprises and curiosities about men dealing with grocery shopping

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Sales Effectiveness: measuring for growth

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3 recipes for the gourmet market research

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Beyond words. Optimization of advertising campaigns between behavioral analysis and neuroscience

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Market research in the Artificial Intelligence Era: The Experience Matters case

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Leveraging data for deeper digital measurement

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More comprehensibility, greater impact and ease of analysis thanks to Data Visualization

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Leverage next-generation U&A combining claimed data with digital behaviour

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Year 2018: why – among different market research tools – is Social Media Monitoring still rarely used?

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Consumer Experience in Pharmacy – how to assess drivers and consumer decision journey in pharmacy

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When should we ask, when should we measure?

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Research Chapter and Certification of Professional Skills in Market Research

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Customer Experience Pyramid

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YOODATA: the first market research online shop in Italy

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