II SLOT

SPEECH IN ENGLISH AND ITALIAN

Most businesses – both brands and agencies – recognize that to achieve greater ROI on marketing investments, they must get smarter about how they use data. It would be fair to say that marketers’ and advertisers’ use of data is evolving, and that there is a general awareness...

Data visualization is a discipline that crossbreeds elements of statistics, graphic design and business intelligence; whose competencies are becoming more and more relevant for market research professionals. While the complexity of the data to be presented and processed increases, the time devoted to analysis...