GFK

SPEECH

Sales Effectiveness: measuring for growth

Since many years, key players in the Technical Consumer Goods market monitor their performance by comparing their retail sales data – measured by GfK POS Tracking – with the overall market trend. This way, they can understand if a product launch was successful, if their market share is growing and if their strategies are aligned with the market trends.

Today, companies are facing increasingly complex challenges. They need new solutions to study their Sales Effectiveness with reliable methods that allow a clear measurement of results.

The goal is to understand the reasons behind a certain performance and to achieve better sales results by acting on the Key Performance Driver.

During the presentation, GfK will present some case studies in the area of Sales Effectiveness measurement.

Sabrina Melinu
12:45 - 13:10
30 Oct 2018
Talent Garden Milano