More comprehensibility, greater impact and ease of analysis thanks to Data Visualization

Data visualization is a discipline that crossbreeds elements of statistics, graphic design and business intelligence; whose competencies are becoming more and more relevant for market research professionals. While the complexity of the data to be presented and processed increases, the time devoted to analysis and comprehension by the management decreases. At the same time, the need to visualize and understand the increasingly complex results requires the design and development of new, more efficient and engaging views. It is well-known that a presentation not in line with expectations discredits all the work carried out by the company and by the research institute. During the speech several cases of market researches “enhanced” by a correct use of data visualization will be presented.