VI SLOT

Speech by Sponsor

PARALLEL MEETINGS 14:50 - 15:15

Martedรฌ
30 Oct 2018

When should we ask, when should we measure?

SPEECH IN ENGLISH

Qโ€‹uestionnaires have been a fundamental tool for market research for decades. With the arrival of Internet, the questionnaire, a tool invented more than 100 years ago, was simply adapted to online data collection. We have come this far making all kind of market research projects...
Ezequiel Paura

Customer Experience Pyramid

Mapping customerโ€™s satisfaction throughout their life cycle

Customer satisfaction, at every stage of its life cycle, is essential for building relationships of trust; so monitoring and improving this observation becomes an essential process to maximize customer lifetime value (CLV)...
Alessandra Dragotto