Market research in the Artificial Intelligence Era: The Experience Matters case
12:15 - 12:40
Talent Garden Milano
With over 15 years of experience in the world of market research gained both in full service agencies (Ales, GfK, Millward Brown) and data collection (Field Facts Worldwide, The Id Factor), both in Milan and in London, Francesco has approached and deepened the research at 360° levels. This has allowed him to develop a thorough knowledge and expertise in the different types of research: ad-hoc, tracking, mutli-client, desk, quantitative, qualitative, concept & copy testing, U & A, Customer Satisfaction, etc. In 2015 he was entrusted with the responsibility of opening the Italian branch of Norstat in Milan with the aim of expanding the group’s business in the fourth European market, the ninth worldwide, of market research (in terms of turnover – Esomar source), allowing it to further deepen, after the short English experience at The Id Factor, their skills in the field of online and mobile surveys.
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