Gianrocco Pironti

Quantitative Research Director – Ales Market Research

Gianrocco Pironti

Quantitative Research Director – Ales Market Research

All session by Gianrocco Pironti

ALES MARKET RESEARCH

‘Homo casalingus’: surprises and curiosities about men dealing with grocery shopping
11:15 - 11:40
Talent Garden Milano

Profilo

PROFILE

Proven experience in Quantitative research (15 years). Main area of expertise: bases studies, concept test, insight analysis, ADV pre e post test, brand test, customer satisfaction, pack test, product test, usage and attitude, positioning, legal tests, pricing tests, conjoint analysis. Team Manager of the Quantitative Department in Ales. Quality Manager in Ales.