My name is Jon Puleston and I am an information addict. From the moment I get up in the morning, when I switch on my mobile phone to the last thing at night I am immersed in information gathering via my addiction to news information sites and social media. I am not just an addict but also a dealer in information. The network of people I am connected to and interact with has expanded out exponentially over the last decade from a handful of close family, friends and work colleague to hundreds if not thousands of people online, with whom I share and trade information on a daily basis.…and It’s not just me, it’s a global problem which is reshaping society in front of our eyes. This presentation will take a look at the implication and impact of information addiction on society:
• How information addiction is impacting on our every decision making
• How information addiction its reshaping the social and political landscape
• How we are becoming more and more socially influences and the impact this is having on our consumer behaviour
It will examine how it is changing the dynamics of marketing and what brands need to consider to successfully navigate the future in a world of information rich, highly socially influenced consumers and look at the changing role of research to understand this rapidly changing society.
Jon Puleston is VP of Innovation of Lightspeed, the specialist online research division of Kantar which provides panels for conducting political polling for companies across the Kantar Group* including Kantar Public, TNS & BMRB. Jon heads an international team specialising in research methodology and is an expert of political polling social research techniques. In 2017 he undertook on behalf of Kantar an international review of polling methodology and has compiled an international political polling database of 30,000 poll from around the world. He has recently been undertaking a range of research exploring the impact of social media on consumer and social behaviour.
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