Leverage next-generation U&A combining claimed data with digital behaviour
11:15 - 11:40
Talent Garden Milano
Marco joined Toluna in 2008 as Commercial Director for Italy. This new professional challenge allows him to introduce to the Italian market innovative and revolutionary products for online data collection as well as to further gain expertise in the world of online market research. To date, the Toluna’s Italian clients includes all the major market research agencies associated Esomar and Assirm with a focus on online and mobile research. Thanks to Marco, Toluna has achieved a leadership position in Italy for both the provision of online samples and technology solutions for creating panel community for research purposes. In June 2009, Marco has been promoted as Sales Director South Europe, with the aim of developing the Spanish market in parallel with the consolidation of the Italian market. In November 2014 Marco was promoted to the position of Managing Director with P&L responsibility. Marco’s mission is to facilitate investment in the market research industry towards automation, technology and innovation to accelerate the process of Consumer Insight generation.
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