Massimo Cesaretti

PROFILE

Career development has been within Market & Consumer Research, since 1980 as first employment. I gained solid experience in Multinational Organizations by fulfilling positions of increasing responsibility up to international level ones. I have touched all aspects of this profession, working on the most diverse typologies of research. FMCG environment is my favourite, having worked on household categories, toiletries, food and beverage. Unique and challenging project developments of great value for the companies has been possible thanks to a strong passion for this job. Continuous processing of “Best Practice” has been possible by combining international experience and research industry knowledge. A deep knowledge of all Marketing aspects and the ability to work in very competitive environments, strongly oriented to the results, are other two competences owned. He is founding partner of Data Hub, the company owner of Yoodata.