Paolo Guadagni started The Visual Agency in 2012. The agency is one of the very few structures in Italy specialized in the visualization of complex data and information. The Visual Agency clients include large Italian and multinational groups such as AIRC, Allianz, Assolombarda, Brembo, Eni, Luxottica, Samsung, Terna and Unicredit. Before starting The Visual Agency, Guadagni founded, within the WPP group, and managed for 10 years Digital PR, the first Italian communication agency with a focus on public relations on the web and he was appointed Digital Practice Leader of Hill & Knowlton EMEA. From 1988 to 2000 he worked in Microsoft Italy with roles of increasing responsibility until he became marketing director of the Italian subsidiary.