Graduated in Economics for Art, Culture and Communication at the Bocconi University, Sabrina started exploring the world of market research very young, as a working student, while attending the specialization in Marketing Management. It was love at first sight! After an experience in Nextplora – where she primarily deals with research on the use of Mobile- Sabrina start working at GfK as a reference point for Retailers, partners of POS Tracking; later, she has worked as account manager for local and international manufacturers in the Small Domestic Appliance industry. Since 2014, Sabrina is working at the development of value-added solutions for all GfK customers, within the Solution Sales Effectiveness, for which she is responsible for Italy. One of the topics where she is dedicating energy and passion is the measurement of the impact among different touchpoints (ATL vs BTL, Media vs Digital) on offline sales, working in partnership with the main actors of the market.