Tommaso Pronunzio

PROFILE

University degree in economics. In the market research sector for 30 years. I acquired my work experience first in companies (Procter & Gamble and KPMG consulting) and then, from 1996 on, in research institutes. I founded ALES Market Research in 2000, of which I am Partner & Director. Since then, I have worked with a passion in virtually all of the market research “worlds” in terms of

• methodologies (usage&attitude, product tests, pack tests, shelf tests, shopper, brand image, concept tests, ADV pre and post tests, customer satisfaction, positioning, legal tests, pricing tests, conjoint analysis, volume estimation, Consumer Journey, Modelling, predictive, Marketing Mix Modelling and ROI (Return On Investment), Bayesian network …)

• product sectors (food & beverage, pharmaceutical, cosmetics, pet food, personal care, pet care, automotive, luxury goods…)

• geographic areas, personally overseeing research on the global level.

In recent years, alongside traditional local and international quantitative research management, I have taken an interest and specialized in innovative techniques like biofeedback assessment (eyetracking, emotional measurement/facial coding…). Vice president of ASSIRM, advisor and events manager.