Sponsor Interviews


The research hub as leverage for business growth

Adriano Antonuccio, Country Manager Italy di Statista says that today it’s essential for companies to have access to data in order to make their investment decisions

What does the ASSIRM Marketing Research Forum mean for Statista?

Statista just celebrated 10 years in business and the first 2 years operating on the Italian market. The ASSIRM Forum is a fixed event that allows us to connect with the professionals of this sector and at the same time, it gives us the chance to meet our clients, since we work remotely from our HQ in Hamburg. We can discuss with them the results achieved thanks to Statista and their expectations about our products. Furthermore, every year we show all the progresses of the platform. Thanks to the ASSIRM Forum we can have a closer look at the developments of the Italian research market. It is always a pleasure meeting many people curious about Statista.

The focus of this year is research as an opportunity of business growth for companies. What is the vision of Statista?

More than ever before, the growth of a company relies on many factors; investment decisions are properly and consistently informed, therefore accurate analysis and evaluations always precede actions. Statista provides an answer to this need offering a database with a global coverage of 80,000 topics across 170 sectors, gathering data from over 22,000 sources. The portal makes all the relevant information easily available through a single research hub. Statista enables users to save a remarkable amount of time by providing them with ready-to-use data and mentioning the sources accurately. The data are available in intuitive charts which can be exported in the most widely used formats, such as XLS and PTT, for further processing and presentations.