III SLOT

Speech by Sponsor

PARALLEL MEETINGS 12:15 - 12:40

Martedรฌ
30 Oct 2018

3 recipes for the gourmet market research

The main source of income for a restaurant is to limit the ingredients waste. In a market research the main ingredient is the sample, the interviewees. To cook a traditional market research we need...
Ennio Armato
Alessandro Imborgia

Market research in the Artificial Intelligence Era: The Experience Matters case

Artificial intelligence is increasingly widespread among interfaces and within everyday objects. Nevertheless, what is the real perception of Italian users? Fear or consciousness? At the same time the world of market research, as expected, is no exception, and it has to learn to live with these changes...
Andrea Boaretto
Francesco Renga